to work again to rally them as we near the fiscal cliff. twitter blogs, e-mail blasts, just yesterday the president invited his backer to a twitter town hall and now he's urging them to post their stories as well as their demands to congress on social media. let's bring in eric, associate publisher of social media magazine. >> it's good to be here. thank you for having me. >> the white house has said they've already gotten 200,000 responses to my2k and the reason they say that if the tax cuts expire. if you search the feed, did you find as almost as many counter comments as supportive comments. so it begs the question, is twitter a way to kind of unite an army of supporters? >> absolutely. technology is changing the art of persuasion. what everybody -- look at history. look at history just a few weeks ago. this guy won the white house with technology. we talked about it here before. he used technology to get re-elected. he used it to get in the first time. the only difference that he's doing this time that he didn't do the first time is he